Canada offers many great marketing opportunities for HARTING solutions

“Team HARTING” at the annual Media Luncheon, held in Toronto on July 23, 2019 – Ashley Smith-Heine (Vice President of Sales, HARTING Americas) and Carl Maalouf (Director of Sales, HARTING Canada)

The HARTING Technology Group held its annual Toronto media luncheon on July 23. Two of the company’s leaders – HARTING Canada sales director Carl Maalouf and HARTING Americas vice president of sales Ashley Smith-Heine – explained how the corporation has seen significant growth in the Canadian market. Today, the family-owned global technology company records double-digit revenue growth on a regular basis in Canada.

A number of great opportunities

HARTING announced at the luncheon that it plans to increase its full-time Canadian sales staff to four. This will enable Canadian customers to optimize their technology spending through the sales department’s expertise. The sales force is backed by HARTING Americas’ in-house sales team, plus a comprehensive distributor network.

According to Heine-Smith, Canada offers a number of great opportunities for the expanded HARTING Canada sales force, such as the following:

• Automation and digitization. Automation and Industrial Internet of Things solutions are catching on quickly with Canadian businesses, and this growth sees no sign of slowing down. HARTING technology includes research and development programs that are developing new solutions that align with this field.
• Market diversification. While HARTING technology continues to score in Canada’s machinery and transportation sectors, the company is also succeeding in data centres and power generation, transmission, and distribution.
• Market-share growth. Expansion of the direct sales presence correlates with building mutually beneficial customer relationships, and the latter is what makes HARTING stand out from the competition. HARTING sales personnel do not just sell products; they also help clients find the most suitable and cost-efficient ones.

Another key point in HARTING’s favour is the company’s game-changing new products, like the MICA mini-computer and ix Industrial connector for IP20 Ethernet applications. These devices give fresh inspiration to machine, plant, and process designers, according to Maalouf, who announced two new products that are coming to Canada soon: the Han 1A and the T1 Industrial. The former is a compact, economical, modular connector configurable with up to 12 contacts for transmitting power, signal, and data, while the latter is an Ethernet connector that can carry power and data on only one pair of wires.

To learn more, contact HARTING.

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